BMW is a top automaker, along with giants such as Honda Motor, Volkswagen Group, and Ford Motor. Headquartered in Munich, the company manufactures vehicles and motorcycles and owns Rolls-Royce Motor Cars.
BMW at a Glance
A best-selling luxury vehicle manufacturer for 2013, BMW reported a 6-percent increase in sales volume to more than 1.9 million vehicles across brands. The German producer manufactured over 2.1 million vehicles and about 120,000 motorcycles in 2012. BMW is also part of Germany’s Big Three, along with Mercedes-Benz and Audi. The German automaker has subsidiaries in multiple locations, including South Africa, Mexico, Japan, India, China, Brazil, and others. It also ranks among the world’s top green companies based on factors such as environmental impact and corporate sustainability. In fact, BMW topped the list of eco vehicle manufacturers and has been ranked the world’s most environmentally-friendly company by Newsweek. With a green score of about 73 percent, the automaker is a clear winner thanks to its plug-in hybrid cars. BMW is already one of the top automakers and one of top luxury vehicle brands in the United States. The auto manufacturer sold over 339,000 vehicles in 2014 and increased its sales volume by close to 10 percent the previous year. By sales volume, BMW tops the list in the U.S., followed by giants such as Cadillac, Audi, Lexus, Mercedes-Benz, and Acura. There are some 100 Mini stores and 440 outlets in China alone while a new plant for BMW’s 5 and 3 Series began operations in India in the beginning of 2007. China is, in fact, the company’s second largest market after the United States.
BMW’s Competitive Advantage
In fact, the automaker has been named one of top-selling producers for 10 consecutive years. According to marketing chief Ian Robertson, BMW increased its sales volume in all strategic regions, and models such as the electric i3, 2-series Active Tourer, and x4 are in strong demand. As the worlds’ top luxury vehicle manufacturer, BMW outsold major brands such as Mercedes-Benz and Audi. Demand is strong in the U.S. and China, with sales in China climbing up by over 29 percent. While experts warn about slowing momentum, they share the opnion that BMW will be able to increase its market share and sales volume.